Her Campus Media
Senior Marketing Designer
At Her Campus Media, I led creative for integrated campaigns, digital experiences, and large-scale experiential activations for major brand partners.
Promoted from Designer to Senior Marketing Designer, I expanded my scope across interactive, experiential, and campaign-driven work.
I led high-impact marketing and experiential design for partners including Apple Pay, Under Armour, Bed Bath & Beyond, and Hallmark — including an award-winning interactive experience for Bed Bath & Beyond.
My work bridged digital and physical, shaping immersive web experiences and tentpole activations for events like Her Conference and College Fashion Week.\
Selected work below.
Interactive Shopping Experience
Award-winning interactive shopping experience designed to drive engagement through playful, customizable UI and exploratory user flows.
Emotionally-Driven Interactive Design
A human-centered interactive experience built around personal stories and gentle interaction, emphasizing the meaning behind handwritten cards while seamlessly integrating select Hallmark designs.
