Dynatrace
Senior Brand Designer & Art Director
At Dynatrace, I lead creative across campaigns, motion, digital, and experiential work — translating complex technical systems into clear, compelling narratives.
My focus is bringing clarity and humanity to enterprise software through work that is both strategically grounded and emotionally resonant.
I shape creative direction while remaining deeply involved in execution, working across the full brand experience.
Selected work below.
Dynatrace Platform Redesign
Wireframing, scroll-based motion, and illustration design to translate complex observability concepts into a clear, approachable product narrative.
Motion-First Campaign Design
Motion and web design across Dynatrace’s “Understand your business like never before” campaign.
Tentpole Event Merchandise Design
Custom merchandise designed for Dynatrace’s Perform 2026 tentpole event, inspired by an après-ski, winter-in-Vegas theme. Delivered a cohesive set of branded pieces including scarves, beanies, ski socks, stickers, and more.
Transit Hub Brand Activation
Ideation and creative direction of a multi-format launch announcing Dynatrace’s arrival in downtown Boston, activating South Station across animated signage, subway billboards, wrapped fare gates, and large-scale interior and exterior placements.
