Dynatrace

Senior Brand Designer

Dynatrace is an observability platform helping teams understand and manage complex software systems at scale.

As a Senior Brand Designer on the Brand & Experience team, I work across brand campaigns, motion and video art direction, digital experiences, and event design. My focus is translating highly technical concepts into emotionally legible stories—bringing clarity, warmth, and humanity to enterprise software.

The role balances strategic direction with hands-on execution across the full brand experience.

Selected work below. For additional context or case studies, feel free to reach out.

Dynatrace is an observability platform helping teams understand and manage complex software systems at scale.

The role balances strategic direction with hands-on execution across the full brand experience.

Selected work below. For additional context or case studies, feel free to reach out.

Dynatrace Platform Redesign

Wireframing, scroll-based motion, and illustration design to translate complex observability concepts into a clear, approachable product narrative.

Motion-First Campaign Design

Motion and web design across Dynatrace’s “Understand your business like never before” campaign.

Tentpole Event Merchandise Design

Custom merchandise designed for Dynatrace’s Perform 2026 tentpole event, inspired by an après-ski, winter-in-Vegas theme. Delivered a cohesive set of branded pieces including scarves, beanies, ski socks, stickers, and more.

Transit Hub Brand Activation

Ideation and creative direction of a multi-format launch announcing Dynatrace’s arrival in downtown Boston, activating South Station across animated signage, subway billboards, wrapped fare gates, and large-scale interior and exterior placements.