Binney Street Capital

Brand Identity & Digital Experience

Binney Street Capital is a Dana-Farber–affiliated venture fund focused on advancing breakthrough science with meaningful patient impact.


I led the design of the firm’s visual identity, website, and presentation templates, working in close collaboration with the Dana-Farber brand team to ensure alignment with established institutional standards.


The work focused on translating complex scientific investment narratives into a clear, flexible brand system—supporting investor communications, portfolio storytelling, and long-term growth within a trusted academic and clinical ecosystem.

Website Design Within an Established Institutional Brand

Clear, structured website design created within Dana-Farber’s established brand system, using restrained motion and layout to communicate credibility, clarity, and long-term vision.

© 2026 Kristina Stapelfeld

© 2026 Kristina Stapelfeld

© 2026 Kristina Stapelfeld