Binney Street Capital
Brand Identity & Digital Experience
For Binney Street Capital, a Dana-Farber–affiliated venture fund, I led the design of the firm’s visual identity, website, and presentation system.
Working closely with the Dana-Farber brand team, I ensured alignment with institutional standards while developing a distinct, flexible identity tailored to the firm’s needs.
The work focused on translating complex scientific and investment narratives into a clear, scalable brand system — supporting investor communications, portfolio storytelling, and long-term growth within a trusted academic and clinical ecosystem.
Website Design Within an Established Institutional Brand
Clear, structured website design created within Dana-Farber’s established brand system, using restrained motion and layout to communicate credibility, clarity, and long-term vision.
