Binney Street Capital
Brand Identity & Digital Experience
Binney Street Capital is a Dana-Farber–affiliated venture fund focused on advancing breakthrough science with meaningful patient impact.
I led the design of the firm’s visual identity, website, and presentation templates, working in close collaboration with the Dana-Farber brand team to ensure alignment with established institutional standards.
The work focused on translating complex scientific investment narratives into a clear, flexible brand system—supporting investor communications, portfolio storytelling, and long-term growth within a trusted academic and clinical ecosystem.
Website Design Within an Established Institutional Brand
Clear, structured website design created within Dana-Farber’s established brand system, using restrained motion and layout to communicate credibility, clarity, and long-term vision.


